Rob Armstrong, co-founder of Bombora, was looking to expand R&D operations westward from their Manhattan headquarters. Where Bombora landed might surprise many, but it shouldn’t.
From entry to exit points, customer engagement must be thought of as a “lifecycle”. Beyond merely an idea, it is a process and its related success can only be ensured if the customer perspective remains integrated at each and every decision point.
“More and more people and businesses are moving here from big cities and they bring with them high expectations. So the smaller, local businesses have a lot of pressure to satisfy these new customers and either grow to meet the need or go out of business.”